You may recall when the pandemic first hit, many small-to-medium-size business leaders were forced to shift quickly to remote working environments. To facilitate that change leaders needed to adopt tools, for example, Microsoft Teams and then many users required training. It was an interesting process to witness, as some business leaders were ahead of the game and able to immediately operate remotely, while others were forced to shift very rapidly. Also, there are those who continue to overlook the opportunities that remote work presents.
Business leaders who were outsourcing their IT to managed service providers (MSPs) put pressure on them to get as many professionals as possible trained on how to use Microsoft Teams.
MSPs offered their clients (and prospects) one-off sessions as part of a Microsoft 365 rollout — but most didn’t have the personnel or capacity to deliver ongoing training and thus, missed this opportunity to integrate training into a grander long-term marketing and customer retention strategy.
Microsoft predicts that working from home and even, working from anywhere is not a trend — but a shift in knowledge-work that is here to stay. So, how do we get leaders who aren’t leveraging Microsoft 365 cloud tools, like Teams, to reconsider their IT roadmap? Our answer is to accomplish this through education-based marketing.
What are the end results of a long-term training strategy?
- Nurture business relationships through value-added educational offerings.
- Increase project revenue.
- Differentiate your MSP from your competitors.
- Provide your sales team with a compelling premise when making prospect calls.
At PoplarMSP, we can help your MSP launch a training program that meets your client and prospect needs. You can use our resources, our talent and our plan to scale your growth by offering training on Microsoft Teams.