Training attracts great candidates

We have just finished up a round of recruitment for Smart Dolphins and have narrowed our search to four excellent candidates. Smart Dolphins IT Solutions stands out as an “employer of choice” in our market. This is due to our longstanding ability to attract great people — it is one of our greatest strengths. Much […]

Track ROI through event-based marketing

A great local company just invited Smart Dolphins in as their new MSP. New opportunities are always exciting, but what was notable about this one was how easy the sale was. I inquired a little and I guess we had this person well-surrounded by great Dolphin advocates. Apparently, he asked three business peers who they would recommend for IT support and all three of them responded […]

Has your MSP integrated education-led marketing into your marketing strategy?

Education-based marketing is the ongoing process of developing and sharing content that educates your prospects (or clients) as to why they need your service. For years, MSP marketers have been educating potential customers and prospects on a range of IT-related topics. Consider some of these 2021 trends: Business continuity and disaster recovery Cybersecurity (risk, technology, […]